Forsit, a leading global eCommerce service provider, is seeking a talented and experienced Influencer Marketing Manager to join our team. The ideal candidate will be fluent in Korean and have experience working with Korean clients. They will be responsible for driving traffic to Amazon, e-commerce pages to increase sales in the USA through influencer marketing, PR, banner advertising, and other channels.
Responsibilities:
- Plan marketing strategies for global online marketing and manage SMEs and Enterprise clients
- Identify, engage, and manage influencer partnerships to create engaging, brand-worthy content and increase brand awareness
- Develop and execute influencer marketing campaigns to drive traffic to Amazon and e-commerce pages
- Manage the execution of branded content campaigns involving influencers, journalists, and celebrities, including talent sourcing, outreach, negotiations, briefing, asset collection, and post-campaign analysis
- Develop and execute PR campaigns, banner advertising, newsletter campaigns, and other marketing initiatives to increase brand visibility
- Work closely with Korean clients to align on brand messaging, content strategy, and influencer partnerships
- Create and manage budgets, campaign timelines, and meet KPIs
- Use data-driven insights and strong analytical skills to identify trends and optimize influencer marketing campaigns
- Collaborate with cross-functional teams to ensure the success of campaigns and initiatives
- Leverage influencer marketing CRM platforms to manage partnerships and campaign performance
- Stay up-to-date on the latest trends in the influencer marketing landscape and social media platforms
Requirements:
- 2+ years of influencer/partnership marketing experience, running paid campaigns and managing press releases from start to finish
- Experience researching, identifying, and engaging with influencers, journalists, bloggers, celebrities, and other key figures in the influencer landscape
- Working knowledge of influencer marketing across all social media platforms (YouTube, Instagram, TikTok, etc.)
- Strong communication and problem-solving skills to liaise with internal and external teams successfully
- Experience in talent contracts and negotiations
- Passionate about working in a fast-paced, demanding, and fluid start-up environment as well as a desire to directly influence the company's growth trajectory
- Strong analytical skills and ability to prioritize and manage multiple projects in a fast-paced environment
- Fluency in Korean
Preferred:
- Existing network of creative, interesting, and diverse influencers
- Strong industry relationships and previous experience working with Korean clients and businesses
- Experience with analytics and performance tracking tools
As an PR/Influencer Marketing Manager at Forsit, you will have the opportunity to work with a dynamic and collaborative team, make a meaningful impact, and advance your career. If you are passionate about influencer marketing, have a growth mindset, and meet the qualifications above, please apply with your resume.
We look forward to hearing from you!
